Build a profitable online business while you teach in less than 5 hours per week.
You’re a professorpreneur—a professor with a spark of ambition to create a business that complements your academic career, not consumes it.
You want independence, flexibility, and income that operates smoothly, even during midterms and finals.
You’re rejecting the idea that success means sacrificing your time, energy, and values.
You’re realizing that traditional paths no longer align with your vision for freedom, fulfillment, and financial growth.
You need clarity, systems, and strategies to design a business that works with your life—not against it.
Let’s redefine success together.
The best businesses for academics to create are semester-proof.
Read the Essays:
I’ve written a couple pieces on my perspective to entrepreneurship and choosing to become an independent professor. ↓
The Secret Life of an Academic Entrepreneur
And the fulfilling power of operating a $100K/year semester-proof business
What if your side hustle could surpass your academic salary?
In The Secret Life of an Academic Entrepreneur, I share how I turned a side hustle into a $100K/year semester-proof business. What began as a small idea transformed my life—shifting my mindset, finances, and academic priorities. This essay reveals how boundary-setting, leveraging your expertise, and building strategic systems can empower you to achieve financial freedom and personal fulfillment while thriving in academia.
What if tenure isn’t the most direct path to academic success AND fulfillment?
Tenure or independence: Which path leads to the impact you’ve always wanted?
The traditional tenure track isn’t the only way to define academic success. In "What if Tenure Isn’t the Most Direct Path to Academic Success AND Fulfillment?" I invite academics to rethink what it means to achieve impact and fulfillment in their careers. By honoring your boundaries, trusting yourself, and creating self-hosted learning experiences, you can redefine success on your own terms. This essay is both a reflection and a roadmap for academics ready to step off the hamster wheel and into independence.
Academics like you are perfectly suited and uniquely positioned to sell the knowledge that is already stored in your brain.
I, personally, have built a six figure business through selling information products born of the skills and knowledge I’ve gained throughout my life and academic journey. And I help other academics do the same.
As an academic, you have A LOT of knowledge (...and you likely paid a hefty sum for some of that knowledge!).
And as you know, you could be monetizing your years of schooling and training beyond your classroom and research.
The best part about this?
You can start a successful business and become an even more valuable asset to your school and department at the same time.
You simply have to find a unique angle, decide how you can contribute to society and then implement a semester-proof business strategy that utilizes simple systems and automations to run your business for you while you maintain your academic work.
Meet Dr. Jessye Talley
Meet Dr. Jessye Talley
Dr. Jessye Talley, engineering professor and early career faculty coach helping junior faculty prepare for a successful third year review.
One of my consulting clients, a fifth year tenure track assistant professor who just had a baby, only had 2 hours to spare each week to devote to growing her independent professor business.
So, we developed a plan and streamlined her business with a self-hosted learning experience and content plan - and she’s now been invited to speak at multiple events that align with her purpose and her business.
My work with Dr. Talley along with my other clients inspired the framework that I share in the offers below.
Ready to make an impact and additional income outside of the university structure?
We have two paths for you:
self-study and one-on-one coaching
The Self-Study Options:
Independent Professor Workshop
What if hosting your own course is the most direct path to the impact you’ve always dreamed of?
Teaching is more than your profession—it’s your legacy. But what if your classroom isn’t the only place to create transformative learning experiences? The Independent Professor Workshop is your guide to designing self-hosted learning experiences that align with your expertise, values, and goals.
This workshop walks you through creating a curriculum tailored to elective learners, allowing you to expand your reach beyond your university and make a meaningful impact on the world. Whether it’s a course, workshop, or training, you’ll learn how to craft and sell offerings that empower your audience—and yourself—with purpose and profitability.
Semester-Proof Business Course
Stop binge-working. Start building a business that works for you—even during midterms and finals.
Imagine a business that doesn’t compete with your academic responsibilities but supports them—a business that operates smoothly, even when your semester is at its busiest.
In the Semester-Proof Business Course, you’ll learn the WECOT Framework (Words, Environment, Content, Outline, Tech) to create a business model that’s sustainable, scalable, and perfectly aligned with your academic life. This course shows you how to:
Automate your workflows.
Prioritize profit-driving tasks.
Design a simple sales funnel that works while you teach.
Whether you’re in your first year of business or seeking to streamline an existing one, this course provides the tools and strategies to create consistent income while reclaiming your time.
The One-on-One Coaching Option:
The Confidence & Clarity Call
$200
You’re ready to take action as an independent professor. But, perhaps, you’re not exactly sure how to start your independent professor journey…
Or even how to best use your time...
The Confidence and Clarity Call was created for YOU and your QUESTIONS.
Let’s solidify your business idea, create a content marketing strategy optimized for profit, set up your tech tools and systems, or create your customized business work schedule TOGETHER!
Success in academia is no longer about climbing the tenure-track ladder—it’s about creating a life and career that align with your values, goals, and vision for impact.
For decades, the tenure-track path has been sold as the pinnacle of academic success. But in today’s evolving educational landscape, tenure is no longer the only—or even the best—measure of fulfillment and accomplishment.
Independence is.
By creating self-hosted learning experiences (workshops, speaking, courses, coaching services), professors can expand their impact, gain financial freedom, and align their work with their personal definition of success.
This isn’t just about leaving academia; it’s about reimagining how you contribute to the world while thriving in your academic role.
I’m Toyin, your Independent Professor Guide.
In 2017, while working as a full-time lecturer at the University of Georgia, I started my first business as a side hustle. At the time, I thought it would be nothing more than a hobby—something to add dimension to my academic life.
But that “hobby” grew into a six-figure business that transformed my life.
Balancing a demanding teaching load, I learned to systematize and streamline my work, creating a business model that thrived even during my busiest semesters.
That experience taught me that academics could achieve both professional success and personal fulfillment without sacrificing their time, energy, or well-being.
I’ve spent over a decade in academia, teaching and mentoring thousands of students as a Senior Lecturer. Along the way, I:
Earned my Ph.D. in Mathematics.
Built a business that generates over $100,000 annually while requiring just five hours of work per week.
Developed the WECOT Framework, a proven system that helps academic entrepreneurs create sustainable, semester-proof businesses.
Earned an early promotion to Senior Lecturer and two prestigious teaching awards—all while growing my business and maintaining balance.
Through years of refining my process, I developed the WECOT Framework: a five-step roadmap for academics to create businesses that run like well-oiled machines, even during the busiest times of the academic year. This framework focuses on leveraging your expertise to design scalable systems that align with your goals, values, and boundaries.
I believe that independence—not tenure—is the key to achieving both academic success and fulfillment. And I want to help academics redefine what it means to succeed in this new landscape.
If you’re an academic who’s felt the tension between pursuing tenure and building a life you love, you’re not alone. I’ve been there, and I’ve learned that it doesn’t have to be either/or. You can thrive in your academic role while creating a profitable, impactful business that supports your goals and values.
Through my programs like the Independent Professor Workshop and the Semester-Proof Business Course, I help professorpreneurs like you turn your expertise into income, expand your impact, and build a business that complements—not competes with—your academic career.
Are you ready to redefine success on your terms?
Let’s build the foundation for your semester-proof business and your fulfilled academic life…together.
Meet Dr. Orobosa Owie
Meet Dr. Orobosa Owie
Dr. Orobosa Owie is a Healthcare Administration and Public Health professor who is beyond impressive. She’s an author and runs her own non-profit organization.
Dr. Owie reached out to me last year because she was interested in creating a semester-proof business around teaching self-hosted learning experience for healthcare scholars.
Since our work together, I’ve watched her thrive online and become the leading expert supporting students interested in healthcare fields.
Take the Academic Entrepreneur Personality Quiz
Annalise Keating, Ross Geller, Ji-Yoon Kim, Ted Mosby: Which on-screen professor persona matches your teaching and business style?